by The Wave Creative | Feb 28, 2024 | Marketing psychology
The decoy effect is a marketing phenomenon where consumers tend to change their preference between two options when presented with a third, less attractive option. This third option, known as the decoy, is strategically designed to make one of the original options...
by The Wave Creative | Feb 28, 2024 | Trends
The Facebook ads platform is always changing, as is its algorithm. Algorithm updates have made organic reach harder for businesses, and even paid reach isn’t as effective as it used to be. But will these changes spell the end for Facebook as a platform for...
by The Wave Creative | Feb 27, 2024 | Consumer behaviour
Is it full moon or something…. How often do we utter these words when encountering careless drivers on the road, feeling unusually frisky or playful, or witnessing generally bizarre behavior? Since ancient times, there has been a belief that a full moon causes...