We Are The Wave
The future of marketing starts here
We spark emotional engagement between brands and consumers using behavioural Insights and immersive experiences.
We specialize in:
Behaviourial analytics|Data collection|Brand activation|Lead generation|Event production
We decode your data so you dont have to
People don’t just buy products and services; they buy feelings. We decode those emotions and craft brand activation experiences that captivate. See how we’ve nailed it before!
Unveiling our purpose
It's 2024, and consumer consumption has drastically changed.
Consumers today are more skeptical due to information overload and past deceptive marketing practices. Ipsos found that people like brands that share their values and serve a greater purpose. This leads consumers to have higher expectations for personalized experiences that fits them.
Using accurate data is crucial for creating…
personalized experiences and marketing messages.
But it seems like companies are sleeping on the data game and are missing out on really knowing their audience. Did you know......
%
of European marketers blame bad data for a lack of campaign planning and audience engagement.
Source: ExchangeWire / Xaxis
%
of marketing leads don’t ever make the conversion into a sale, commonly caused by a lack of engagement.
Source: Madison Logic
YIKES… that aint looking good!
It’s time to step your game up and make your data work for you again. No idea how? Don’t worry we got yo back!
SAY HI TO A MARKETING REVOLUTION!
The Wave combines data science, neuropsychology and engagement marketing to enhance customer experience and foster stronger consumer connections. The benefits include being:
Target focused
Accurate strategies that smartly click.
Predictable
Consumers that are easy to predict.
Cost effective
Reducing unnecessary spending very quick.
Good data makes u laugh
all the way to the bank
Our workflow
Discipline: Data Science
1. Data collection
We gather, measure, and analyze different types of customer data using various collecting methods that is useful for the research question at hand.
Discipline: Neuropsychology
2. Behavioral Data analysis
After acquiring the data, we use analytical methods to explore and interpret information related to consumer behavioral patterns.
Discipline: Engagement Marketing
3. Deployment
After defining our insights, we craft campaigns that immerse and engage, fostering emotional connections between consumers and brands.
GET WAVED BY US
Wondering how this fresh marketing approach can jazz up your game? No worries! We’ve got trial packages for ya.
Data Usability Check
€999
We check if a company has the right data to understand certain customer behaviors based on their questions.
Defining customer behaviors
identifying customer data
Checking data relevance
Check and clean data quality
Data integration and interpretation
Data collection service
€1999
If a company lacks sufficient or the right customer data, we develop strategies to gather this information while incorperating gamification.
Needs analysis
Formulate objectives
Concept development
implementation and execution
Evaluation and advice
Brand activation campaign
€2999
We turn data insights into effective brand campaigns, using creativity and interaction to reach our goals.
Exploring data insights
Setting objectives and KPIs
Concept development
Implementation and execution
Measurement and evaluation
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PULL US FOR A CHAT ABOUT DATA
Customer data offers countless opportunities. Unsure how it can benefit your business? Reach out to us (info@thewve.com) and let’s chat over coffee about its practical applications.
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