Zyllva Jewelry is a unique and exotic jewerly line that is handcrafted with lots of love.
Our main job was to figure out a way to reach a younger target audience, that were more open to the idea of shopping statement jewerly online. We started by redeveloping the company’s brand materials. This work included completely re-imaging brand images that would cater more to a younger public.
The client wanted us to create an offline brand experience with their statement jewerly being on full display. We developed a plan to do a fashion showcase at a fashion market in Amsterdam.
Tribal show experience
The Kwaku Festival in Amsterdam is a traditional multicultural gathering focused on bringing people and cultures together for a vibrant combination of food, drink, dance and sport. Participating in this festival meant having an opportunity to stir up direct engagement with younger consumers and creatively interact with them in a memorable way.
We did the negotiations with the management of the fashion market and provided them with the stage backplane vision, music, model line-up and seating arrangements. The models wore exclusive statement pieces with colorful bathingsuits and high heels that made them extra tall and noticeble in comparison with the audience.
The showcase of the models came as a bit of suprise because of the fact that the fashion market took place in a church. The fashion market and the church was widely visited by young ones that we’re highly invested in African fashion pieces. Although the models wore sexy bathingsuits and high heels, the audience did not seem to be bothered and some of the statement pieces were sold right there.
Tribal show experience
The Kwaku summer festival traditionally attracts around 300,000 visitors over the course of its four weekends, making it one of the biggest events on the Amsterdam calendar. This is also the place where young consumers get in touch with their tribal roots and spend easy money on anything that is related to it. We figured that our client should host a tribal show at one of Kwaku’s breakout stages and team up with tribal dancers to showcase Zyllva Jewelry’s statement pieces in an entertaining way. The tribal show was a way to convert offline leads to online leads by adding them to Zyllva Jewelry’s online newsletter list. It was also a way to create attention at a larger scale and convert sales right away by giving consumers on-spot shopping deals.
– Ill corporated photography
– XLIX Photography
– Zyllva Jewelry Facebook
– Fotomaska Grafia
– I AM FASHIONWEEKEND
– Kwaku Summer Festival