THE WAVE CREATIVE
BLOWS YOUR AUDIENCE AWAY
We create emotional connections between YOU and your CUSTOMERS through behavioral insights and engagement marketing. Our approach boosts sales and satisfaction by 20%. Don’t believe us? Try us for free or book a call!
We specialize in:
Behaviourial analytics|Data collection|Brand activation|Lead generation|Event production
We decode your data so you don't have to
People don’t just buy products and services; they buy feelings! That’s why we blend the science of how the brain works, customer habits, and data-driven interactive marketing to ignite emotion. By doing this, we’ll improve customer experience and build stronger connections with consumers.
The benefits include being:
Target focused
Accurate strategies that smartly click.
Predictable
Consumers that are easy to predict.
Cost effective
Reducing unnecessary spending very quick.
Example time
Let’s paint a picture on how our solutions help companies solve their marketing problems with the use of data and engagement marketing.
FASE 1. DEFINING CHALLENGE + GOAL
Glo, a unisex personal care brand, is having a tough time reaching millennial men. Men don’t pay much attention to personal care, but when they do, they spend more than women if they see the benefits. The question is, what benefits motivate men, and how can they be advertised effectively? Glo seeks data-driven marketing to raise engagement and sales by 20% in 9 months.
FASE 2. DATA ASSESSMENT
To help Glo reach its goal, we first evaluate the existing data on their male audience. This includes demographics, purchase history and engagement metrics. Since Glo has limited data on men due to fewer purchases, we’ll need to gather additional insights. We’ll conduct a data assessment to identify usable data we already have and decide what additional data we need to collect to gain deeper insights.
FASE 3. THE DATA COLLECTION
We’ll use surveys, social media analysis, and website behavior tracking to gather insights on millennial men’s personal care habits and preferences. We’ll also grab some real folks for focus groups and interviews to hear their unfiltered thoughts. To top it off, we’ll peek at third-party market researches to see what makes guys buy stuff in general. We’ll combine these methods, to gain clear understanding.
FASE 4. DATA ANALYSIS
After collecting the data, we dive into analysis. We’ll use descriptive analytics to spot key findings and patterns, predictive analytics to find trends, and sentiment analysis to understand customer feedback. We’ll also explore psychological market research to see how color, tone, and other factors influence men’s buying habits. Our goal is to find links that create emotional marketing strategies.
FASE 5. INSIGHTS
Based on our insights, we’ve concluded the following: 1. men are less influenced by emotional messaging. 2. their primary leisure activities include dining out with friends, followed by engaging in fitness activities. 3. they respond better to statistics and proven effectiveness. And 4. they are big on digital platforms, enjoying online shopping and gaming. We will present these insights to Glo to guide their marketing efforts.
FASE 6. DEPLOYMENT: CX OFFLINE
In our offline strategy, we’ll set up pop-up shops in high-traffic areas frequented by millennial men, featuring interactive displays, free samples, and grooming workshops. Glo will partner with fitness centers for events combining workouts and self-care, showing how Glo complements a healthy routine. We’ll offer incentives like discounts on sneakers, menswear, and cologne to boost participation.
FASE 7. DEPLOYMENT: CX ONLINE
We’ll launch social media challenges encouraging men to share their before & after experiences with hashtags. We partner with male influencers for authentic endorsements. They will create educational content highlighting clear benefits, backed by statistics and testimonials. The branding will be masculine and tough. Glo will also implement a loyalty program with reward bonuses, like vouchers for date nights, fitness activities, and football games.
But wait, I still got questions!
Fear not, curious soul! Our FAQ section is here to tackle your burning questions. Dive in and discover how we can make your marketing waves bigger and better!
frequently asked questions
Try our free trial to learn how customer data and engagement marketing works and how it can benefit you.
What exact services does The Wave offer?
We offer a unique blend of data science and engagement marketing services. This includes data assesment, data collection, market research, data analyses, personalized marketing strategies, brand activation campaigns, and management of experiential marketing events.
How does one combine data science with engagement marketing?
We analyze large sets of customer data to uncover how consumers think, feel and act. We then use those insights to develop highly targeted and engaging marketing strategies. This approach allows us to create personalized and impactful campaigns that resonate with audiences.
What is engagement marketing?
Engagement marketing involves creating meaningful interactions and long lasting relationships between a brand and its customers. We do this by actively involving them in interactive and personalized experiences that encourages participation. Think of tactics like loyalty reward schemes, immersive pop-up events, roadshows, art installations, competitions, workshops etc.
What makes The Wave different from other marketing agencies?
Our unique combination of data science and engagement marketing sets us apart. We don't just rely on traditional marketing tactics. We use data to understand our audience deeply and tailor immersive experiences that bring brands to life and foster strong connections with their audience.
How does The Wave approach data governence?
At The Wave, we make sure data is accurate, secure, and used ethically. We clean and validate data rigorously, and use anti-virus programs and VPNs for security. We follow GDPR rules and ethical guidelines, and have clear policies for managing data. We keep clients informed on data usage. Most important, we only use customer data from a company if their terms and conditions explicitly state that they allow third-party companies to review data for quality enhancement.
What does the free trial entail?
Our free trial offers a comprehensive introduction to our services on a pay-what-you-want basis. This means that you get to decide the value of our work. allowing you to experience the benefits without any upfront commitment. You can choose from three packages including data assesment (analyze your existing data for strengths and weaknesses), data collection (collecting information on target audiences) and a brand activation campaign (executing an engaging marketing strategy).
Using accurate data is crucial for creating…
personalized experiences and marketing messages.
It's time to step your data game up
We could talk about The Wave all day but why don’t you try it for yourself? Make your data work for you again. No idea how? Don’t worry we got yo back!
Free Trial
Try our free trial to learn how customer data and engagement marketing works and how it can benefit you.
Free workshop
Get a free workshop on collecting and using customer data to enhance your marketing campaign.
Free call
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Our workflow
Discipline: Data Science
1. Data collection
We gather, measure, and analyze different types of customer data using various collecting methods that is useful for the research question at hand.
Discipline: Neuropsychology
2. Behavioral Data analysis
After acquiring the data, we use analytical methods to explore and interpret information related to consumer behavioral patterns.
Discipline: Engagement Marketing
3. Deployment
After defining our insights, we craft campaigns that immerse and engage, fostering emotional connections between consumers and brands.
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PULL US FOR A CHAT ABOUT DATA
Customer data offers countless opportunities. Unsure how it can benefit your business? Reach out to us and let’s chat over coffee about its practical applications.
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