Instead of a loud campaign, we orchestrated a subtle yet impactful disruption. For the prestigious award show, we strategically paired each designer with models of color. This wasn’t just about showcasing the shoes; it was a conversation starter about representation in the fashion and shoe industry.

The initiative broadened Clarks’ reach, connecting with a more diverse audience and increasing brand visibility among underrepresented groups by 30%. Post-campaign surveys revealed a 25% improvement in brand perception, with consumers expressing appreciation for Clarks’ proactive approach to diversity and social responsibility. This positive shift in perception is expected to translate into increased customer loyalty and advocacy.

We distributed surveys to existing members and potential attendees in various business groups on Facebook and LinkedIn. We collected information on their interests, preferred topics, and ideal class times. Additionally, we researched past entrepreneurial workshops targeting similar demographics and areas. Our analysis focused on identifying patterns in workshop topics, branding, and overall delivery to differentiate our offering.

After combining the datasets, we found that young entrepreneurs prefer hands-on, engaging workshops that blend fun with education, avoiding overly serious or preachy tones. We also observed a growing interest among female entrepreneurs in attending these workshops. To cater to this demand, we organized a series of four workshops in Rotterdam and The Hague featuring interactive topics like “Faking Fabulous” and “Failure Fest.” All workshops sold out, and 8% of attendees chose to join coworking spaces at The Social Hub.

We created the “De Foef Proef” quiz by crafting engaging and informative questions about vaginal health and preferences. Each question aimed to gather insights into different aspects of these topics. We focused on making the quiz visually appealing and easy to use. Using JavaScript and React Native, we ensured the quiz worked smoothly on both web and app platforms, providing an engaging experience for users.

Unfortunately, midway through the project, the brand underwent a significant reorganization and canceled the quiz game. Despite this setback, we enjoyed the creative process of designing the game, from developing the questions to the interface design. This experience highlighted our capability to develop engaging applications for data collection.

We participated in the Horizon 2020 tender, collaborating with Croatian partners to investigate the underlying reasons for the lack of youth entrepreneurship. We asked young Croatians about entrepreneurship, gathering data on demographics, education, and jobs. We also looked at how emigration affects local startups and examined attitudes towards entrepreneurship, including risk aversion and community support.

We proposed solutions such as mentorship programs, startup incubators, and improved funding accessibility. Partnering with EU Academy, we developed educational initiatives and provided free entrepreneurship workshops at middle schools. Additionally, we offered students free vouchers for tech festivals across Croatia. We also provided a roadmap for the EU and Croatian authorities to enhance these strategies.

After the demographic research phase, we organized free, interactive workshops on makeup techniques for participants with different skin tones. This was solely to gain insights into how our target audience prefers to be marketed to. By observing participants’ reactions and preferences during the workshops, we gathered valuable data. Additionally, we conducted behavioral assessments with volunteers, offering free makeup samples in exchange.

Our workshops provided valuable insights into our target audience’s preferences and behaviors. We found that 75% of participants wanted more education on applying makeup to colored skin, and 55% were more likely to buy products after watching influencer tutorials. Based on this, we did 30 product placements with influencers, significantly boosting Sacha Cosmetics’ online presence in the Benelux.

We led marketing activities for Africa Fashion Week in Amsterdam to boost awareness and engage the younger audience. Our ad campaign featured African women in traditional prints, promoting culture across various media channels. Young influential bloggers received VIP access to enhance online visibility through live reports. We organized a press conference, where models in traditional African attire posed like statues, creating a human maze effect. To attract young attendees, models paraded in African clothing through the city in flashmob style.

We secured coverage in 30 media outlets through a captivating press conference and flashmob outreach. By involving influencers with younger audiences and running a hands-on ad campaign, we boosted AFW’s Instagram presence by 15%, with 8.5% of new followers aged 20 to 35.